About Kalmar

Founded by Karen Ruimy in 2016, Kalmar is a London-based resortwear brand, with a focus on ready-to-wear.

Built on the values of wellbeing and self-care, everything Kalmar creates is designed to empower the woman who wears it. These are designs that elevate, but never overwhelm; the Kalmar woman understands that the biggest luxury is to feel confident in herself.

Our printed kaftans, dresses, swimwear and sandals capture the bohemian-inflected glamour of Marrakech in the 1970s – a nod to Karen’s Moroccan heritage.

Kalmar is stocked at Harrods, Salt in London; Etoile in Dubai; Galeries Lafayette in Doha; Moda Operandi; Christine Accessories in Melbourne; Edit Lifestyle in Singapore; Saks Fifth Avenue in Mexico; Sandy Lane in Barbados and One & Only in The Maldives amongst other retailers globally.

Kalmar is soon to launch a wardrobe of wellbeing fragrances and beauty products that revive the senses and nourish the soul.

Our Founder

‘I wanted everything about Kalmar to be a mix of luxury, wellness and spirituality. It’s a way of being, a way of seeing life. Everything comes from the same core of looking for the right energy and finding the authentic self’ – Karen Ruimy

Moroccan-born, Paris-raised, now based in London, Karen Ruimy is as multi-faceted as she is well travelled. A modern Renaissance woman, Karen’s varied activities include professional flamenco dancer, writer, singer and philanthropist (she was one of the founders of the GREAT Gender Rights Equality Action Trust Initiative in 2010).

Karen decided to share her insight of life through a brand that would help connect to beauty and wellbeing at the same time.

Drawing inspiration from her Moroccan heritage, Karen built the brand KALMAR around the values she holds close to her heart: spirituality, wellness, good energy and gorgeousness. The luxury collection of vibrantly printed, exquisitely made pieces is designed to make women feel as good as they look. "Wearing a gorgeous kaftan is a moment of self-care, embracing your true nature of beauty”.